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Latest News
eRange.net Completes Shop Floor Automations' Wireless DNC
Web Landing
Single HTML page serves as a capture point for product
launch
PORTLAND, ORE. – Nov. 18, 2002 – eRange.net, a
multi-channel marketing and Web application developer, completed
an HTML-based landing page for Shop Floor Automations of San
Diego, California. The page was developed to support the launch
of a new product line presenting wireless DNC (Distributed
Numeric Control).
The "DNC Set Free" landing site is similar to an
online brochure, accept it is tied to specific sales efforts.
Site visitation can be measured and linked to other marketing
venues contributing to the overall launch. The site also ties
back to Shop Floor Automations' home page for potential up-
and cross-selling.
"We really like the concept of landing pages," says
Tim Justice, eRange Marketing Lead and co-founder. "They
provide an excellent communications channel, can be low maintenance,
low budget, and serve specific functions as they relate to
marketing campaigns – especially product launches."
Bull Mountain Publishing Selects eRange.net for
Convergence Marketing
eRange will provide a combined marketing and Web
site program
PORTLAND, ORE. – Oct. 17, 2002 – eRange.net, a
multi-channel marketing and Web application developer, today
announced that Portland-based Bull Mountain Publishing has
selected the company to implement an integrated marketing
and Web site program.
The program will include brand development, Web site creation,
and a comprehensive promotion campaign that ties the components
together.
"The basic concept for a more effective program is simple,"
says Tim Justice, eRange Marketing Lead and co-founder. "We
will build the individual parts of BMP's marketing and online
programs keeping in mind how one will effect the other. The
investment will go further and the results are much better."
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