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Overview
For roughly a decade companies large and small have been investing
in Web sites. By the end of the millennium the pace at which
organizations were posting their sites had reached an all-time
high. Many sites went live with an objective of nothing more
than to "be online." And there they sat, many collecting
cyber-dust.
Today, considering the resources required to maintain a website,
simply being online is typically not perceived as a sound
business tactic. Instead, when you review your current online
position, or investigate joining the global Web community,
you must take into account what role a website will play in
the advancement of your business. Understanding the relationship
between your website and your business strategy is crucial,
especially when looked at in the same way as having the front
door of your business always open to your market. Also vital,
is recognizing that websites don't evolve in a vacuum and
need regular attention. After all, an investment in a website
will likely be for the life of your business.
With that in mind, consider this:
How will a website - current or considered - help my business?
How will a site tie into my current or proposed marketing
plans?
How will I build or update my site, and how will I keep customers
coming back? Will my site be worth an ongoing investment?
Where can I get help?
The Company | Our
Commitment
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